Nestl é inks Coffee-Mate deal with Keurig Green Mountain Nestlé markets it as a good source of vitamin C with no added sugars or artificial flavors. Juicy Juice is a 100% fruit juice brand targeted at kids and sold in a wide range of pack sizes – from 4.23oz (125ml) to 96oz (2.72 liters) – and in 12 different flavors. Neither Brynwood Partners nor Nestlé have disclosed the sale price, but the Wall Street Journal (WSJ) quotes an unnamed source saying that the total price couldn’t exceed $200m due to the fund’s investment criteria.
"By further leveraging the brand’s nutritional and wellness attributes, we plan to continue providing our loyal customers with its high quality, great tasting products in innovative packaging formats," Hartong said of the Juicy Juice acquisition in a release today. “There’s a substantial opportunity to accelerate marketing and product innovation,” he said, noting that increasing the market share of the kid’s juice brand by 1% would net an extra $70m+ in sales. Packaging & Packing Materials, Containers.Processing Equipment & Systems, Automation, Control.
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